If you guessed Facebook, youre in for a surprise. 47% use social to learn about new trends. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. 2023 Social Media Statistics for Digital Marketers - SupplyGem.com Social media penetration = active users vs. total population. Statistics on usage and membership . Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. liability for the information given being complete or correct. The average Facebook user will engage with12 ads on the siteeach month. And now that i saw WhatsApp is in the 3rd position of most used social media application it makes me wonder whether they forget to count Telegram also or else. ( Statista) In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). 1:11. The site is especially popular with young users under the age of 35. This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. 2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Global social media statistics research summary 2023 - Smart Insights Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. Over three billion people have used messaging apps in 2021, making them one of the most popular app types.

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