The NBA has by far the most racially diverse and left-leaning U.S. fan base of the four top team sports, according to the Brand Intelligence data: 54 percent of fans of the average NBA team are nonwhite and 42 percent identify as Democratic. Understanding these characteristics of your audience is critical for marketing campaigns. Only one NFL team, the Tennessee Titans, has a larger share of Republican fans than Democratic fans. Do Not Sell or Share My Personal Information. A buyer persona is a profile of a typical customer based on real data. In fact, MLS has become so popular in the U.S. that the 2018 MLS Cup game had an attendance of 73,019 at Mercedes-Benz Stadium in Atlanta while the 2019 MLS Cup game set an attendance record at . They are down 65% overall and down 71% in the key demographic, 25-54. Despite all this, MLSs viewing figures over July and August left some underwhelmed. Historical or political events that happened in their lifetime form their perception of the world they live in. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a, At the league level, NFL fans are more likely to identify as nonwhite and Democratic than fans of MLB and the NHL, but are significantly less diverse than the NBA fan base. When defining demographic audience analysis, we cannot ignore that audience demographics exist outside of business and marketing. While the June poll showed NBA fans are the most supportive of leagues and teams throwing their weight around on political and cultural issues, Tatum acknowledged that a share of the leagues fans would prefer it stick to sports., Weve heard directly from a group of fans who disagree with the decisions that were making and we respect that and we completely understand that point of view, he said. The official site of the USMNT Soccer Players with soccer news, schedule, statistics, players, interviews, and exclusive stories. Commissioner Don Garber's MLS league office once again performed strongly, with an A+ in racial hiring and a B in gender hiring. You won't need to evaluate every single demographic factor each time you write. It would go beyond fielding a diverse team of players and coaches. Philadelphia, the fourth-largest TV market according to Nielsen, was by far the top-ranking local market for FOX's telecast with a 4.78 rating. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a Morning Consult survey conducted Sept. 3-7. The better you understand them, the easier it is to reach them. Takeaway: As demographics (the rise of Millennials and Hispanics) serve to lift's soccer's popularity in the U.S. over time, local MLS teams are also providing an assist, especially in small . They dont want marketers and ads to bore them with the info they already know or overwhelm them with facts that make them feel stupid. Thats where a future TV deal is key. MLS WORKS is an incredible platform that the league has developed to address social issues and improve the communities that continue to embrace the league. 53% of US residents between 13-64 have engaged with the MLB in the past year.

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